Rising costs and changing visa rules are pushing international students to reconsider where and how they study abroad.

International students are becoming more cautious about where they study abroad as visa uncertainty, rising living costs and changing immigration rules reshape their decisions.

A 2026 Navitas Agent Perception Survey of 870 education agents across 64 countries found that students are placing more weight on predictability, affordability and the chances of securing a visa before choosing a destination. The findings are especially relevant to Canada, Australia, the United Kingdom and the United States.

Visa Rules Influence Student Choices

Agents said sudden visa policy changes are a major concern for students planning to spend several years overseas. Applicants are increasingly thinking not only about whether they can get a visa, but also whether immigration rules could change while they study.

The survey found that 82 per cent of agents said students are applying to more countries than before, while 85 per cent said applicants are considering more institutions within each destination. Another 77 per cent reported greater interest in alternative destinations, and 72 per cent said more students are keeping a home-country study option as a backup.

Affordability Adds More Pressure

Cost is also becoming a stronger factor. Students and families must consider tuition, housing, food, transportation, health insurance, flights and daily expenses.

Among students who decide to stay in their home countries, 87 per cent of agents identified affordability as the main reason. In addition, 68 per cent said students are increasingly likely to abandon overseas study because of financial concerns.

Even academically strong applicants are reconsidering their options. Eighty per cent of agents said awareness of high visa refusal rates in major destinations is discouraging some strong students from applying. Another 76 per cent said well-qualified students are favouring destinations where visa approval appears more predictable.

Canada’s Image Improves

Canada’s reputation as a study destination improved compared with the previous year, according to the survey. Australia’s image stabilized, while perceptions of the United Kingdom continued to weaken. New Zealand performed better than the traditional major destinations, while the United States recorded the weakest perception among those surveyed.

For Canada, the findings suggest that clear information about visa rules, processing and post-study opportunities could help maintain confidence among prospective students.

Students Want More Support

The survey also found rising demand for support beyond academics. Fifty-four per cent of agents said students are more likely to face financial strain, 78 per cent reported greater need for academic support, and 82 per cent saw increased demand for mental and social support.

Artificial intelligence is another concern. Seventy-five per cent of agents said students worry about AI’s impact on future careers and are paying closer attention to employability, practical skills and long-term job prospects.

Despite using AI for research, many students still rely on education agents for guidance. More than four in ten agents said students depend on them more than before.

Students are also weighing safety, exchange-rate movements, travel disruptions, airfares, international relations, and higher fuel and energy costs.

For students considering Canada, the survey points to one clear lesson: study plans should account for current visa rules, total living costs, financial readiness, program suitability and alternative options.

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